For brokers & office leaders

Recruit with a system,
not by chance.

A complete recruiting system, set up for you: a recruiting CRM, landing pages, follow-up emails, automations, calendar appointments and AI assistance, with John helping you every step of the way.

From John D. Mayfield, broker, founder of Global Real Estate School, an instructor and Hall of Fame recipient of the Real Estate Business Institute (REBI), 2022 Missouri REALTORS® State President and the 2026 Missouri REALTORS® State REALTOR® of the Year.

Works with any brokerage · Free signed book included

★ Founding broker rate: lock in $497/mo now. The regular price goes to $997/mo soon, so don’t wait.

★ Founding broker rate$497/mo$997/mo soon · lock it in now
John’s broker video is coming soon
Your recruiting systemCRM, landing pages, follow-up and automations
Set up for youReady to use, and customizable if you need it
Your coachJohn helping you recruit and lead

Mistake #8

“Failing to consistently recruit and re-recruit.”

It’s one of the 21 mistakes in John’s book, and one of the most common. Recruiting gets done in bursts, between closings and office fires, and good candidates slip away because nobody followed up.

"I met a great agent at the conference. I never called her back."
"Recruiting is always next week’s project."
"I don’t have time to build a system."

Edge Advantage for Brokers gives you the system, already built, so recruiting keeps happening even when you’re busy running the office.

All in one program

Your complete recruiting system

Set up for you, ready to use, and customizable if you need it.

Recruiting CRM

Every candidate in one pipeline, from first conversation to signed agreement.

Recruiting landing pages

Pages that tell your brokerage’s story and capture interested agents.

Follow-up emails

Campaigns that keep in touch with candidates until they’re ready to talk.

Automations

Reminders, tasks and follow-up that run on their own.

Calendar appointments

Candidates book recruiting interviews right on your calendar.

AI assistance

An AI assistant that helps answer candidate questions and book interviews.

John helping you

Guidance from a broker, REBI Hall of Fame recipient and past State President who has recruited and led an office.

Everything set up for you

It arrives ready to use: one and done.

Customizable

Need something different? We can tailor it to your brokerage. We can even build an onboarding program for new recruits, along with your customized Interactive Policy and Procedures Manual.

Global Real Estate School discounts

Discounts for your recruits and agents at Global Real Estate School in states where we’re approved, plus state-specific study materials for all 50 states.

Onboarding for new recruits

Help new agents get productive faster with an onboarding program built for your office, paired with your Interactive Policy and Procedures Manual.

Free signed book

A signed hardbound copy of 21 Mistakes Real Estate Brokers Make, mailed to you free.

Choose your plan

One and done, or built just for you

★ Most popular

Done for you

$497/mo
Founding broker rate · regular price $997/mo soon
  • Recruiting CRM, landing pages, follow-up emails and automations
  • Calendar appointments and AI assistance
  • Everything set up for you, one and done
  • John helping you along the way
  • Discounts at Global Real Estate School for your recruits, in states where we’re approved
  • A free signed copy of 21 Mistakes Real Estate Brokers Make
Start Now – $497/moFounding rate locked in · Cancel anytimePrefer to talk first? Book a call with John →

Custom build

Custom quote

Need something tailored to your brokerage: your own campaigns, multiple offices, special integrations? We’ll build it around you and quote it on your call. We can even build an onboarding program for new recruits, along with your customized Interactive Policy and Procedures Manual.

Book a Call for a Quote
21 Mistakes Real Estate Brokers Make

Free with your membership

21 Mistakes Real Estate Brokers Make & How to Avoid Them

A signed hardbound copy of John’s book, mailed to you free when you join. Not ready yet? Get your free copy here for just $9.95 shipping.

Also for brokers

Your policy manual, brought to life

Turn your office policy and procedures manual into short, searchable lessons your agents will actually use.

See the Policy Manual

Let’s talk

Prefer to talk first? Book a call

Pick a time that works for you. It’s a 30-minute conversation with John about your recruiting, or a custom quote. Ready now? Start for $497/mo.

Calendar not loading? Open the booking page.

Questions

Frequently asked

Do I need to be good with technology?

No. Everything is set up for you, and John helps you get comfortable using it.

Can it be customized for my brokerage?

Yes. The done-for-you plan is ready to go, and if you need something different we can tailor it. We can even build an onboarding program for new recruits, along with your customized Interactive Policy and Procedures Manual. Custom work is quoted separately.

Does this work with my brokerage or franchise?

Yes. Edge Advantage for Brokers is a recruiting system, not a brokerage or franchise, so it works alongside whatever you already use.

Are texting, calls and AI usage included?

Phone, text, email and AI usage are billed separately at cost, so you only pay for what you use.

What about my agents?

Your agents can join Edge Advantage for Agents for their own courses, CRM and coaching. Learn more.

Stop recruiting by chance.
Start recruiting with a system.

Everything set up for you, with John in your corner. Lock in the founding broker rate of $497 a month before the price goes to $997.

Start Now – $497/moFounding rate locked in · Cancel anytimePrefer to talk first? Book a call with John →